Best Books on SEO (Search Engine Optimization)

Although there are countless blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly-written book that can explain the intricacies of SEO strategy. When the information is together in one place, many professionals find it easier to digest, take notes, and apply the information. Unfortunately, while there are countless best books on SEO  available, the vast majority do not provide the in-depth information and insight sought by readers.

Maybe you are looking for the perfect gift for an aspiring SEO or SEO colleague. This is a summary and guide of the best SEO books will help you make the right choice

  1. SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization

by Matthew Capala (Author), Steve Baldwin (Editor), Kevin Lee (Foreword)

When you read the title of this book, you might think that this book is for beginners. But it is a book teaching SEO in a refreshing look. The author Matthew Capala is an acclaimed SEO industry veteran, Adj. Professor at NYU, International Speaker, and Internet Entrepreneur. The book is his training system teaching you how you will get found on Google in a very simple and practical approach. He says online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data. When I myself read this book, I found it is not like a nonsense guide written by self proclaimed gurus. His teachings like where to start, how to build a search engine friendly site, how to build a killer content strategy, how to get keyword opportunities, how to monetize your site, how to attract backlinks, etc make me wonder. So, I can say that this is one of the best books on SEO available.

  1. The Art of SEO: Mastering Search Engine Optimization 3rd Edition

by Eric Enge, Stephan Spencer and Jessie Stricchiola

This was the world’s most popular SEO book and, currently, the latest 3rd edition of this book has been released and now available to buy. Read it and learn how the three authors tell about up-to-date and most effective techniques of search engine optimization for 2015 and 2016. Due to its popularity, the new book is one of the bestsellers in the subject. Click on the book title link above and learn more about the book and reviews. A must-have book in the list of best books on SEO.

  1. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
    By: Lee Odden

Lee Odden has spent the past 15 years serving as a consultant for a number of highly ranking B2B and B2C companies. He has worked with several well-known brands, including Dell and LinkedIn.

Odden’s book published in 2012, offers an excellent look at the various angles of search engine optimization, including how to develop strategy, personalizing tactics for your business, and how to measure success. Readers will begin to understand how consumer preferences change and how to adapt while also providing advice about how to determine what types of content and optimization will work best for a particular audience. Users will find creative ideas and practical advice for planning and enacting a successful content marketing schedule. The book is intended for marketers from all size businesses.

Readers and critics enjoy the concrete guidance about how to take SEO concepts and implement them for marketing success. As Ann Handley, the Chief Content Officer of MarketingProfs and the coauthor of Content Rules, notes, “Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how–in very specific, measurable ways– you can put them to work for your business.”


  1. Search Engine Optimization Secrets by Danny Dover and Erik Dafforn

You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

  • Understanding Search Engine Optimization
  • Relearning How You See the Web
  • Picking the Right SEO Tools
  • Finding SEO Problems
  • Solving SEO Problems
  • SEO Best Practices
  • The SEO Consulting Process
  • Comprehensive Site Audit (Informational Website)
  • Comprehensive Site Audit (E-Commerce Website)
  • Understanding the SEO Industry
  • Search Engine Verticals
  • Optimizing for Alternative Search Engines
  • Setting Up a Testing Platform
  • SEO Resources
  • Attending SEO Conferences


  1. Search Engine Optimization 2016: Learn SEO with smart internet marketing strategies
    By: Adam Clarke

Adam Clarke has been certified by Google as an SEO and Internet marketing professional. He has spent the past decade consulting with various brands and building websites that regularly reach the number one slot on Google.

This book comes recommended both from those new to SEO and from more experienced marketers looking to learn more about some of Google’s latest algorithm updates. Clarke breaks down clear strategies for optimizing content without triggering penalties. He uses easily scale-able techniques that can be used for businesses of all sizes and explains sophisticated SEO topics without resorting to industry jargon, ensuring that professionals from all fields can understand his advice. Important topics include web analytics, keyword research, and link building.

These books does not provide any tips or tricks to rank your website over night but they provide complete detail on how SEO works. These books will show you how to optimize your website and gain rank in search engines. These books can be considered as best books on SEO.  If you have any suggestions, Please mention in comment section below.



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