By- Ibrahim Dahy from affset.com
Affiliate marketing depends totally on traffic to generate sales, because without traffic you will hardly be able to get enough visitors to see your affiliate review page and consequently make sales.
So you will not find a single affiliate marketing training that doesn’t focus heavily on traffic generation methods for affiliates.
Traffic can come from:
- Social media websites
- Paid advertisement campaigns
- Google SEO
Social media: While social media traffic can convert well with some affiliate offers, they don’t convert when it comes to many niches which can have you looking for other alternatives. That’s because people on social media tend to perceive it as a way to socialize rather than shopping.
Paid advertisement: PPC traffic or any other form of paid ad will convert well with probably any affiliate product you are promoting, no matter what the niche is. But it comes at a cost of money investment.
Usually affiliates who are just starting out find it difficult to start up paid ad campaign because they will be limited in their budget or simply they are still in the learning phase.
Google SEO: Probably the best source of consistent traffic you can get to your affiliate website and this make it the perfect fit for both newbie affiliates and advanced affiliates. SEO can be done with zero-budget which is another reason why it is perfect for affiliates.
Set your SEO Goals
Some affiliate marketing training and course lessons provide different SEO techniques for getting backlinks, giving how backlinks are the backbone of any SEO campaign.
The first thing you need when deciding to use SEO as your primary source of traffic is to decide how much traffic you aim to get.
Don’t set your goal to over 3,000 monthly visitors when you are just starting in SEO. I recommend that your goal be 1,000 visitors in your 1st month of doing SEO.
The reason for this is that if you went on to target multiple keywords that total over 3,000 searches you will spread yourself too thin and end up of not achieve a single first page position for any of your keywords.
Start by picking up 3 keywords each with an average of 300 monthly searches and focus your link building campaigns on only those three keywords.
You will then find yourself ranking for both of those keywords on the first page and already seeing affiliate sales starting to come.
Prepare your Selling Pages
Before doing any SEO you must first build the webpage you plan to sell your affiliate products from.
If you will be selling through review pages, then make sure they are well designed and well written with SEO in mind. This is simply done by adding the keywords you are trying to rank for in your affiliate review pages.
But don’t add too much keywords on your page as this will be keywords stuffing that can negatively affect your SEO ranking. If usually prefer adding your keywords 10 times on a 1500 words review page.
Your review pages URLs must also be SEO friendly, for example:
“Yoursite.com/posted=3” is not SEO friendly URL because there is no keywords there.
While “Yoursite.com/how-to-make-money-online” is SEO friendly because your keyword is in the
URL, and Google gives weight to that.
The Basics of Link Building
Backlinks have a major impact on your Google rankings; Google gives huge weight to backlinks because they establish authority for any website.
The most important rule of link building is getting backlinks only from relevant websites (i.e. from websites in the same niche as you) and preferably from web pages that have the same keyword you are trying to rank for.
Dofollow links are also very valuable as they impact your rankings more than nofollow backlinks. If you check the HTML code of the page and find “rel=nofollow” on any link you suspect is doing link building then your link will also be nofollow.
A good demonstration of this is blog comments, if you want to post a comment on a blog and not sure the blog owner will give you a dofollow link or nofollow one, then check the HTML source of the page and find a person who did leave his link in the comment.
If that link has “rel=nofollow” then your blog comment link will be nofollow, if such code doesn’t exists then the link is dofollow.
Where to Get Backlinks
There are many places online that allow you to place your link on.
This is a very good source of backlinks because they can come from high authority pages and domains.
When you start posting comment on blogs always read the post first and leave an insightful and lengthy comment (100 words will be good).
Because blog owners have to first review your comment before they publish it, you need to be proving them than you are adding value to the post and bringing your own knowledge to the post, anything other than that will get your comment rejected right away.
Also when building blog comments backlinks, you should always leave a link to your main domain “SITE.com” and not to your inner pages “SITE.com/page”.
Also you have to comment with a real name (not necessarily yours if you don’t want to, but must be human name). Don’t put your keyword in the name field as this will get your comment rejected on worthy blogs.
A perfect blog comment will look like this:
To find relevant blogs to comment on you can do a Google search for “YOUR KEYWORD “3 comments” site:.com”
Replacing the “3 comments” with “4 comments” and so on…
Also don’t overdo blog commenting as that can negatively affect your rankings, probably 10 approved comments is enough.
Writing press releases and submitting them to various press release directories is a vital backlinking strategy. That’s because they offer you a different way of backlinking than blog comments, in the sense that they are more content rich and more keywords rich (since you control which keywords to add in your press release copy).
Most press release directories will also give you dofollow baclinks.
There are not many press release directories out there that accept free submissions, but getting 3 or 4 backlinks from press releases is probably enough since you will be combining that strategy with other link building methods.
Some press releases directories will allow you to put keywords in your backlinks, so you can get a major ranking boost for your keywords.
To find press release directories you can do a simple Google search for “press release directories” or “submit press release”.
There are other backlinking methods you can also use like guest posting and social media links from Twitter, Facebook. You should consider those as a way to make your backlinks diverse and thus appear natural in the eyes of search engines like Google.
SEO is a major challenge for many affiliates and it is an area that is discussed greatly on various courses and affiliate marketing training on the market. This can only highlight the importance and the impact that SEO have on any affiliate marketing campaign.