Services
Turn expertise into visibility, credibility and demand.
We secure high-quality citations and editorial placements in the publications your buyers already read, built on the expertise your team already has. The result: people and AI engines recommend you, and keep recommending you.
Coverage earned where your buyers already read.
Copilot
Meta AI
ChatGPT
Perplexity
Claude
Gemini
AI Overviews
publications
markets
languages
Why authority
Everyone has AI.
Authority is your edge.
The tools stopped being a differentiator the moment everyone got the same ones. What is left is whether the market treats you as a source worth quoting.
What we build
From what your team knows
to what the market quotes.
Every problem below is solved by producing something specific, not by publishing more. These are the assets we make, and the order we usually make them in.
Your free baseline
Find out who gets quoted
instead of you.
Enter your domain and up to three competitors. We measure share of voice across the publications and answer engines in your category, count the named experts on each side, and send back the three gaps worth closing first.
Three surfaces
Authority is built
on three surfaces at once.
Work only one of them and nothing moves. Own the proof, earn the agreement, and make sure the machines can read both.
Owned
What you publish yourself. Proves you know it.
Author pages
Case studies
Original research
Topical clusters
Comparison pages
Earned
What other people say about you. Proves someone else agrees.
Press coverage
Podcast appearances
Industry communities
Expert round-ups
Conference slots
Machine
What the systems record. Decides whether either shows up.
AI citations
Knowledge panel
Entity records
Review platforms
Structured data
Owned proves you know it.
Earned proves someone else agrees.
Machine decides whether either one shows up.
What compounds
Coverage earned this year
is still working next year.
Not rankings. The things a board asks about, and the one thing in the stack that keeps earning after the invoice stops.
retainer ends
A third landed after the retainer closed
It keeps working
Assets earn mentions and links after the campaign ends.
A brand buyers recognise
Repeated presence in the publications your market reads builds familiarity before the first call.
Branded search rises
People start looking for you by name, which is the cheapest traffic there is.
A footprint that compounds
Every placement, citation and mention adds to a base competitors cannot copy quickly.
Assisted pipeline
Deals where authority did the convincing and another channel took the credit.
FAQ
Authority Building
questions answered
Straight answers to the questions buyers ask most.
What is authority building, and how does it differ from link building and digital PR?
Authority building makes your expertise visible through useful evidence, recognised experts and relevant third-party coverage. Link building focuses on acquiring links that support specific pages, and digital PR uses stories, research and expert commentary to earn media attention. The three overlap, so your scope sets out exactly which assets, outreach and placements are included.
What do you need from our experts, and how much time does it take?
What makes a publisher or backlink high quality?
Do we approve publishers and content before publication?
How long does authority building take to contribute to pipeline?
How do third-party mentions support AI visibility?
Can you build authority if we do not have original research?
How is authority building measured?
Can you work with confidential or regulated information?
What is included in an authority building programme?
Find out
who the market quotes.
Free, one domain, three competitors. Share of voice, named experts and the three gaps worth closing first.